1301 Cass Street, Traverse City, MI 49684

Tucked into the vibrant heart of Traverse City’s emerging SOFO district (that’s South of Fourteenth, for the uninitiated), this rare downtown vacant lot offers the kind of charm and energy usually reserved for much larger cities. Here, you’re steps from Right Brain Brewery and Traverse City Whiskey Co.—local icons pouring craft flavor and creative spirit into the neighborhood’s buzzing social scene. Beyond the artisanal pours, you’ll find walkable access to everyday essentials: boutique shopping, organic co-op for fresh groceries, and the conveniences of Grand Traverse Mall and Great Lakes Crossing just minutes away. Zoned R-2, this build-build ready parcel is your invitation to create a stylish duplex that blends seamlessly into a district where old-school character meets modern vitality. Whether you’re dreaming of a savvy investment property or a design-forward urban retreat, this is where your vision belongs.