Skip to content

121 E Front StreetTraverse City, MI 49684

FRONT ROW CENTRE · GrandTraverse County

$3,375,000List price
23,983Sq Ft
1930Year built
0.21Acre lot
7 months agoOn market

Description

Positioned in the center of downtown Traverse City, 121 E Front Street, known as the Front Row Centre building, offers a rare opportunity to acquire one of the most prominent and sizable buildings along the city’s main corridor. Spanning five levels with an expansive footprint, this landmark property sits directly on bustling Front Street with views extending to the Boardman River and West Grand Traverse Bay. The building’s scale, visibility, and location create a true “anything is possible† opportunity for investors, developers, or owner-users looking to make a statement in one of Northern Michigan’s most in-demand markets. Originally built as a movie theater, the property has evolved into a mixed-use retail and office environment featuring a dramatic multi-story atrium, abundant natural light, and flexible floor plans throughout. Today, the building is home to a mix of retail and office tenants, along with a fully equipped lower-level event space, offering a functional layout with flexibility for future repositioning or redevelopment. With its large footprint, multiple levels, and prime downtown presence, Front Row Centre is ideally suited for a wide range of future uses, whether reimagined as a boutique hospitality concept, residential conversion, office hub, or a dynamic mixed-use destination. Opportunities of this scale and location in downtown Traverse City are exceptionally rare. This is a chance to redefine a cornerstone property in the heart of it all!

Property Information

Property type
Commercial Sale
Year built
1930
Building area
23,983 Sq Ft
Lot size
0.21 acres
Lot dimensions
62x149
Days on market
210
MLS® Listing#
78080067048

Property Features

Interior
Elevator
Cooling
Central Air
Heating
Forced Air · Natural Gas
Construction
Block
Utilities
Natural Gas Connected
Sewer
Public Sewer
Water source
Public

Financial Details

Assessed value
$943,116
Parcel number
285179819600
Michigan Regional Information Center logo

Listing Courtesy: Coldwell Banker Schmidt Traverse City - 2319222350

IDX provided courtesy of Realcomp II Ltd. via EXIT Realty and Realcomp MLS, ©2026 Realcomp II Ltd. Shareholders.
The accuracy of all information, regardless of source, is not guaranteed or warranted. All information should be independently verified. Any use of search facilities of data on the site, other than by a consumer looking to purchase real estate, is prohibited.